Why Ghana’s comedy must be taken seriously

A new generation takes the stage The past decade has seen Ghanaian comedy evolve into one of the country's fastest-growing creative sectors.

With strategic investment, dedicated festivals, export promotion and stronger institutional support, comedy could become one of Ghana's most successful cultural exports while creating thousands more jobs for young people.

Government, cultural institutions and private investors should stop viewing comedy as a supporting act and begin treating it as one of Ghana's strongest creative assets.