‘We have an identity problem’ – Bisa Kdei calls for more support for highlife (VIDEO)

He has called on award organisers, DJs, radio personalities and the media to promote highlife more actively and help younger musicians reconnect with the genre.

Ghanaian highlife musician Bisa Kdei has urged stakeholders in the music industry to step up efforts to preserve and promote highlife among younger audiences.

He said; According to the musician, the perception that highlife is music primarily associated with older generations has discouraged some artistes from embracing the genre publicly.