The Rise of Agentic Commerce: When machines become buyers

In this direction, agentic commerce requires mechanisms for alignment, transparency, accountability, consent, and oversight to ensure that delegated AI decision-making genuinely represents the principal’s interests and deals with the principal-agent problem.

Agentic commerce can be described as an autonomous AI agent which researches, compares, negotiates, and completes purchases on behalf of users or businesses, often without human intervention.

In conclusion, agentic commerce is a radical shift from optimising human checkout flows to enabling AI agents to transact safely and autonomously on behalf of users, that is, the principal.