NPP must modernise campaign strategy ahead of 2028 – Mohammed Tawfik Adamu

Political communication lecturer Tawfik Mohammed has urged the New Patriotic Party (NPP) to embrace modern campaign strategies, including digital tools, as it prepares for the 2028 general elections.

Tawfik Mohammed said the new leadership must therefore develop campaign systems capable of reaching voters through modern communication channels while maintaining the party’s grassroots structures.

Tawfik Mohammed further said the combination of experienced party members and leaders with an understanding of contemporary political communication could help the NPP adapt its campaign approach to the changing political environment.