NPP does not need a new chairman: It needs a brand architect

It was the result of a party that had, over time, drifted from the brand it had originally built its identity around: disciplined, grassroots-connected, ideologically coherent, and trustworthy in its management of the public interest.

The chairman is the custodian of the party’s brand, the person responsible for ensuring that what the party says it stands for is reflected in how it operates, how it treats its members, how it engages its grassroots, and how it presents itself to the Ghanaian public.

His decades of engagement with the NPP, as a founding member, as a campaign leader, as a minister, and as someone who has observed the party from both the inside and the outside, give him a rare understanding of what the NPP’s brand is at its best and what causes it to drift from that best.