NHIA CEO Dr Bampoe advocates strategic comunication to improve public health outcomes

Speaking at the PR Dialogue held as part of the World Public Relations Day Festival 2026, Dr Bampoe said effective communication has become an indispensable tool in healthcare delivery, helping to influence public behaviour, promote preventive care and strengthen confidence in health systems.

According to him, achieving Universal Health Coverage extends beyond financing healthcare and requires sustained public engagement through accurate, timely and accessible information.

Dr Victor Asare Bampoe is the CEO of National Health Insurance Authority The Chief Executive Officer of the National Health Insurance Authority (NHIA), Dr Victor Asare Bampoe, has called for stronger collaboration between public relations professionals and the health sector to improve public health outcomes and combat misinformation.