Nestlé and NBA announce multi-year international marketing partnership

As part of the partnership, Nestlé and the NBA will create more opportunities for young people and families to engage with basketball through youth development programmes and platforms, including Jr.

Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game.

Nestlé and the NBA have announced a new multi-year international marketing partnership that will make MILO, Nescau and Nesquik official partners of the NBA.