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Millions of people know Binance. Far fewer know the woman who helped build it
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A short video featuring Yi is available [here] Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users.
From a supermarket promotion table in Sichuan to an industry titan at the helm of the world's largest cryptocurrency exchange, Yi’s philosophy has never changed, built on hard work and staying close to the people you serve.
In between, Yi served as Vice President at Yixia Technology, a mobile video company behind apps including Miaopai, leading branding and marketing efforts that helped drive the firm's valuation past US$3 billion.
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