Medikal explains the financial challenges Ghanaian artistes face with international concerts

The rapper recalled organising a concert at London’s O2 Indigo venue two years ago, saying the event attracted a large turnout but still left him with a financial loss.

The rapper explained that shows featuring artistes such as Shatta Wale and Stonebwoy are often about promoting Ghanaian music globally and building international visibility rather than making money.

Medikal says many Ghanaian artistes make little or no profit from international concerts, despite spending heavily to organise them.