Marketers and creators explore ‘media of influence’ in reshaping marketing performance

Presented by the newly launched Expressions Influencer Agency, the summit focused on the growing shift in marketing investment from traditional media channels to digital platforms, creator-led content, and performance-driven influencer campaigns.

Industry leaders, marketers and influencers have converged in Accra to discuss the ongoing shift in media spending and trend of using influencers for marketing purposes.

The Chief Executive of Expressions, David Boon, believed the shift in media marketing is providing stakeholders with opportunities to analyse their media spending.