Ivory Coast cocoa sellers struggle to use new traceability system

"The Coffee and Cocoa Council (CCC) has been raising awareness of the new system since ​March, but we are realising today that people are still surprised and know nothing about how to use digital ‌tools," said ⁠a director of an Abidjan-based European export company.

CCC has not provided all the necessary equipment, and this is extending purchasing ​times and delaying deliveries," added the director of another European export company ​in Abidjan."The main issue is that buyers, cooperatives and field agents have not yet mastered the new digital purchasing and traceability tools," said a director at a European export company in Abidjan.