Ghana must embrace AI to transform tourism — GHATOF

In his World Tourism Day message, Mr Ocran called on the tourism industry to embrace emerging technologies to market Ghana, better understand ors’ needs and create new tourism experiences.

Ghana must take an active role in the digital transformation of tourism as artificial intelligence (AI) changes how destinations attract ors and deliver services, President of the Ghana Tourism Federation (GHATOF), Seth Ocran, has said.

He said technology adoption should be at the centre of efforts to build a more competitive tourism industry, but stressed that digital tools would achieve little without stronger cooperation among businesses, regulators and workers.