From ShattaFest to MoMo Fest: Entertainment takes centre stage in youth engagement

Recent experiences from ShattaFest and MoMo Fest have demonstrated how large entertainment programmes can attract young audiences while creating platforms for engagement and commercial activity.

Music, event production, sponsorship, digital marketing, fashion, food, transportation and hospitality all benefit from the large audiences attracted by major entertainment programmes.

Entertainment is playing an increasingly important role in how brands, artistes and organisations connect with Ghana’s growing youth population.