“Every genre we create doesn’t have to be ‘Afro’ something” – M.anifest

African popular music was initially marketed internationally as ‘Afro-pop’, before London-based record companies and music journalists adopted ‘World Music’ as a broader marketing category in 1986/87.

Speaking on the African Imagery Podcast, the No Shortcut to Heaven hitmaker said he was appalled by the wanton knack to name African music genres and their derivatives with the prefix ‘Afro’.anifest, has criticised the growing tendency to attach the prefix ‘Afro’ to new African music genres and their derivatives.