Embrace digitalisation, strengthen soft skills - Small businesses told at Graphic/MTN SMEs Clinic

Mr Pokoo-Aikins, who is also the CEO of Prime Pulse, said although AI could process information and perform sophisticated analytical tasks, human judgement and the ability to understand issues and manage people remained critical to business success.

Benjamin Korsinah Tsatsu (left), Senior Zonal Business Manager for Ashanti, Bono, Ahafo and Northern of the GCGL, and Frederick Pokoo-Aikins, CEO of Prime Pulse, addressing journalists after the seminar He said about 90 per cent of the country's labour force was within the SME space, making it important to bring capacity-building opportunities closer to entrepreneurs across the country.

Mr Tsatsu said the initiative sought to equip participants with soft skills and digital tools to improve their business for them to be able to attach digitalisation to their products and service delivery so that it helps them in their growth process and to improve their performance,” he said.