Don’t make funding your starting point for green businesses – entrepreneurs urged

Young Ghanaians seeking to establish green businesses have been challenged to focus on solving real environmental problems rather than making access to funding their starting point.

Speaking at the 12th edition of the Loud and Green X-Space, she urged young entrepreneurs to first identify the problem they want to solve, understand their potential customers, and assess whether there is a viable market for their products or services.

She cautioned young people against starting businesses simply because grants or other funding opportunities are available.