Cracker Barrel chief executive steps down a year after rebrand chaos

The transition comes as Cracker Barrel faces fierce competition from chains like Denny's and IHOP, which have been fighting to take market share among budget-conscious diners seeking classic American comfort food.

Cracker Barrel's chief executive is quitting a year after the company faced a widespread backlash over its controversial rebrand.

In his own statement on the transition, Deno paid tribute to Cracker Barrel's "deep connection with guests across generations".