Businesses urged to build staff capacity for better customer service

Mr Abbiw noted that personal development and customer experience were closely linked, saying great experiences were created by people who continually sought to become better versions of themselves.

Mr John Awuah, the Chief Executive Officer of the Ghana Bankers Association, emphasised discipline and honest self-reflection as essential elements of personal growth, saying customer service was an expression of values and leadership.

Mr Abbiw made the call in Accra at the launch of two books by Ms Charlotte Sarfowaa Akan-Duncan, titled: “The Art of Becoming”, which focuses on personal development, and “Living the Experience”, which highlights the importance of a strong customer service culture.