Black Sherif partners with Telecel Ghana to promote Telecel Cash

Telecel Ghana has unveiled musician Black Sherif as the face of its X Project, a partnership designed to strengthen engagement with young consumers and promote its mobile money service, Telecel Cash.

Black Sherif, widely known as Blacko, will lead customer engagement activities around Telecel Cash.

The initiative forms part of Telecel Ghana’s efforts to expand engagement with younger customers and encourage greater use of its digital and mobile money services.