Bisa Kdei Says Highlife Is Losing Its Identity To Afrobeats

He argued that the perception of highlife as music primarily meant for older listeners has discouraged some young musicians from attaching the genre’s name to their work, even when their sound carries clear highlife influences.“With the award schemes, I think maybe the overall award, if we make it like Highlife Artiste of the Year, it will push a lot of the young ones to do more highlife, yeah, and a lot is gonna change from there,” he stated.“People are, let me just say, a bit scared to tag their songs as highlife because most people also think that highlife is for the old, and that’s the problem that I think we are facing right now, but we will get there,” the singer stated.