Beyond word of mouth: Bizella’s bid to build trust in Ghana’s services market

Verification and payment protection are useful, but the quality of the customer experience will still depend on providers delivering the agreed work and the platform responding effectively when problems arise.

Digital services marketplace Bizella is seeking to make it easier for customers in Ghana to find vetted professionals for home repairs and personal care, while helping local service providers reach more clients.

The company’s payment arrangement, Bizella Safepay, allows customers to pay upfront while their funds are held until they confirm that the work has been completed to their satisfaction.