Beyond awareness: Why the patient journey matters in cancer care

The World Health Organisation describes patient navigation as an evidence-based, personalised intervention that can help people overcome barriers within complex cancer care systems, particularly where services are limited or fragmented and socioeconomic barriers affect access.

Author Bio Nana Akosua Ofosuah Frimpong is a pharmacist and healthcare strategist whose work focuses on improving access to healthcare, particularly cancer care, through patient navigation and health systems strengthening.

She is committed to developing practical, patient-centred approaches that strengthen care pathways, improve coordination across healthcare systems, and reduce barriers to timely diagnosis, treatment, and continuity of care.