Apple’s new boss starts with big gamble on £1,999 first folding iPhone

The new boss of Apple has marked his first public appearance by launching the company's most expensive iPhone - a foldable handheld that costs at least £1,999." Altering the design of the iPhone may address some criticism that Apple has yet to land a major product hit or truly exciting innovation since the first iPhone came out in 2007.

Ternus referred to new AI-enabled capabilities on the iPhone as an "intelligent personal hub", and admitted that Apple would be making use of "the most private details of your daily life.